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26 Companies With Really Catchy Slogans & Brand Taglines

Details: Companies have slogans for the same reason they have logos: advertising. While logos are visual representations of a brand, slogans are audible representations of a brand. Both formats grab consumers' attention more readily …

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10 Companies That Brilliantly Differentiated Themselves

Details: Top Competition: Jayco, Winnebago, Fleetwood. Airstream is a cult classic -- the company was founded in 1929 (if great marketing is a mix of inbound and tradition, there's your tradition ). As one of the most recognized RVs on the …

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9 Companies Using Live Website Chat in a Creative Way

Details: 9 Companies Using Live Website Chat in a Creative Way. Written by Molly Wojcik @snapengage Live chat technology has been around for a while. And while customers increasingly demand immediate attention, businesses …

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27 Truly Inspiring Company Vision and Mission Statement

Details: The companies that succeed at this stay true to their core values and create a brand that employees and customers are proud to associate with. That's where company mission and vision statements come into play. This …

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5 Companies That Dominate the Online Reviews & How …

Details: For companies with an online presence, online reviews are a clear source of social proof. Online reviews also make your brand more visible on search engines. It's widely understood that reviews are a ranking factor with Google …

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13 Businesses With Brilliant Global Marketing Strategies

Details: Some companies may not be trying to attract global markets directly, but if their clients are, they better know how. Rezdy is an Australian-based reservation software designed to make online booking smoother for tourists and …

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18 Core Company Values That Will Shape Your Culture

Details: The same Imperative survey found 58% of companies with a clearly articulated and understood purpose experienced growth of +10%, compared to just 42% of companies that don't prioritize purpose. Ultimately, core values …

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32 Customer Review Sites for Collecting Business & …

Details: Customer Review Sites for B2C Companies 1. Amazon Customer Reviews. Amazon was one of the first online stores to allow consumers to post reviews of products in 1995, and it remains one of the most important resources …

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21 Examples of Successful Co-Branding Partnerships (And

Details: The two companies wanted to keep the shell as close to the original cheesy chips as possible, using the original corn masa recipe and coating it in that distinctive nacho cheese dust. The taco was an immediate and explosive …

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The 23 Best WordPress Hosting Providers in 2022

Details: It works for everyone, from entrepreneurs to growing businesses to large companies and online stores because of its free domain registration, SSL certificate, reliable support from experts, website building tool, and automatic …

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49 Business Name Ideas to Inspire You [+7 Brand Name

Details: Measured Results Marketing, a technology partner that helps companies use their marketing tech stacks to drive results, leads with a descriptive company name. The company helps sales and marketing teams establish …

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The 23 Best Crowdfunding Sites to Launch Your Business or

Details: The former, the rewards program, is recommended for consumer-facing companies aiming to raise up to $50,000. The latter, the equity program, is recommended for between $50,000 and $10 million funding goals for product, service, or B2B businesses.

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The Top 15 Best Email Marketing Services in 2021

Details: As a result, at growing companies, an email marketing service provider (ESP) is one of the first additions to a marketer's tool belt — and for good reason. Email marketing remains a quick and effective way to engage and nurture leads into loyal customers.

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9 Types of Organizational Structure Every Company Should

Details: The shape of the chart can vary based on how many companies or locations you're working with. If it's not kept simple and clear, there may be a lot of confusion if multiple offices or freelancers do similar things. If you do outsource or have multiple office locations, make sure your org chart clearly states where each specific role and job

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Here's How to Value a Company [With Examples]

Details: Public companies can also trade on book value, which is the total amount of assets minus liabilities on your company balance sheet. The value is based on the asset’s original cost less any depreciation, amortization, or impairment costs made against the asset.

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47 of the Best Affiliate Programs That Pay the Highest

Details: Today, Murad is one of the leading companies in skincare products, and is popular for its treatments for acne, anti-aging, cellulite, age spot treatments, and more. Murad's affiliate program pays 11% in commissions. With an average order size of $90, affiliates can expect to earn close to $10 per referral.

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12 Businesses With Fantastic LinkedIn Company Pages

Details: 1) Coca-Cola. Coca-Cola's LinkedIn Page regularly highlights content from Coca-Cola Journey, the company's digital magazine that's churned out over 2,000 stories since its launch in November 2012 and seen huge success, especially on social. Though 59% the magazine's audience is in the 18–35 year-old demographic, they see a lot of interaction

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9 Creative Company Profile Examples to Inspire You [Templates]

Details: 6. The Cru. The Cru is a service that connects members with like-minded women to fuel personal and professional growth. They use an "Our Story" page as a company profile, where the founder details how the organization was formed and how she now has her own "Cru" (a play on the word “crew”).

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The Ultimate Guide to LinkedIn Company Pages

Details: LinkedIn Company Pages are pages dedicated to individual companies, organizations, and institutions. They allow LinkedIn members to discover and connect with individual companies and learn more about each organization’s brand, products or services, career opportunities, and more.

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25 Best About Us & About Me Page Examples + 5 Templates

Details: Companies often generalize their products or services in the website copy, making it hard to understand what it is the customer is actually paying for. Sometimes, businesses are afraid that the literal explanations of their products aren't interesting enough or will sound unappealing in writing. And that's a fair concern.

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9 Brands That Thrive Without a Traditional Marketing Budget

Details: “Brands So Popular They Don’t Need to Advertise!” “10 Companies That Don’t Do Marketing!” You’ve seen the headlines, you’ve rolled your eyes, and you’ve probably still clicked through.. But, let’s be honest, we all know there is no such thing as a brand that doesn’t advertise.

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What is a SaaS Company

Details: What is a SaaS Company? [+ 36 Companies & Products to Watch in 2021] Written by Basha Coleman. Software as a service (SaaS) has been the largest and fastest-growing market segment since 2019, with Gartner reporting a 2020 growth forecast of $104.7 billion for the industry. Businesses now spend 50% more on these cloud technologies than …

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14 of the Best Public Relations Examples to Inspire Your

Details: Fearless Girl, as she is called, was commissioned by the investment management firm State Street Global Advisors as a part of their campaign to pressure companies to add more women to their boards. By standing up to Charging Bull, she is standing up for gender diversity on Wall Street. Source: Forbes

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How These 7 Companies Thrived During the Recession

Details: These companies succeeded because they looked for new opportunities, expanded into new markets, adjusted their offers, developed new products, and gave folks a cost-efficient alternative. Innovation and creativity can help you …

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These 9 Brands Take Personalized Marketing to a New Level

Details: I figured that out from a 2012 New York Times article called, “How Companies Learn Your Secrets. ” Penned by Charles Duhigg, it was written largely as a follow-up to what became a public incident: An angry father marched into a Minnesota Target store, demanded to know why his teenage daughter received coupons for baby products, only to

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5 Customer-Centric Brands That Stand Out in Competitive

Details: Product-centric companies often sell products that don't require a lot of effort to purchase. For example, Solo, the plastic cup company, is more product-centric because there aren't many tough buying decisions that go into purchasing a sleeve of plastic cups.Its customers are more concerned with getting a good value for their purchase rather than building a …

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The 22 Best PayPal Alternatives of 2021

Details: They enable global subscriptions and payments for digital companies (across web, mobile, and in-app) and integrate with the digital products you need to grow your business. They offer omnichannel distribution enablement, a personalized ecommerce shopping experience, popup checkout for customers, subscriptions, and recurring billing.

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3 Types of Competitors to Watch (+ How to Find Them)

Details: Digital companies also see direct competition. For example, after the success of Twitter’s Periscope app, Facebook pivoted its focus to live video to keep up. Since direct competitors sell similar products in a similar manner, this type of competition is often a zero-sum game — meaning, a customer that buys a competitor's product won't buy

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8 VR Startups to Keep an Eye On In 2021

Details: Virtual Speech offers soft skills training courses and packages for individuals, teams, and companies too. 7. Neurable . Mind control of everyday objects might seem like science fiction today, but with virtual reality, it's already a proven concept.

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The Ultimate Guide to B2B Marketing in 2022 [+ New Data]

Details: Some companies serve individual shoppers, while others cater to companies and organizations. Marketing to businesses is very different from marketing to individual consumers. That’s why an entirely different marketing method — …

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What Is a Consulting Firm & What Does (or Can) It Do

Details: Companies hire human resources (HR) consulting firms to help address — you guessed it — their human resource management issues. HR consultants typically fall into one of two buckets: expert resource consultants and process/people consultants. Expert resource consultants suggest and implement solutions based on their field expertise.

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The First-Mover Advantage, Explained

Details: Acquisitions of companies including iBazar and PayPal, and the 2009 sale of Skype, have helped it maintain market relevancy and dominance. It’s still the world’s largest online auction site, with 175 million active users in 2018. First-Mover Disadvantage.

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7 Company Blogs We're Seriously Crushin' On

Details: Many people think blogs about business are all the same. They all feature the same insights about the same companies and people -- it becomes almost like a filter bubble. First Round Capital, a venture capitalist firm, definitely doesn't fall into that camp. Its blog finds nuggets of genius in unexpected places.

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24 Iconic Santa Claus Advertisements From the Past 100 Years

Details: Below, we've put together a festive timeline of Santa-inspired print and video ads, dating back to the early 1900s. Check 'em out to see how different companies over the past century have used Santa Claus to sell more products. 24 Jolly Advertisements Starring Santa Claus Throughout History 1900 - 1950 Advertisements 1) 1915: White Rock

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What is Sales Orientation

Details: However, many companies choose to use a mixed approach, using both sales and market orientation to sell their various products. Sales orientation relies on the concepts that everyone is a potential customer and if you make the best product for …

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What is Omni-Channel

Details: Companies use an omni-channel marketing approach to align their messaging, goals, objectives, and design across each channel and device. Omni-channel marketing can be a valuable asset for businesses that are looking to deliver a better customer experience.

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10 Cause-Related Marketing Campaign Examples That Inspire Us

Details: Oftentimes, companies will partner with a nonprofit organization for campaigns. When that happens, both parties can benefit from an increased reach from each other's audiences. Other times, companies choose or create a cause to support. Cause-related marketing is highly beneficial for companies who want to improve perception of their brand.

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37 Funding Resources for Black-Owned Businesses

Details: They focus on disruptive companies solving important problems. Hello Alice Black-Owned Business Center. This online database compiles active funding opportunities and resources for Black businesses. Humble Ventures. Humble Ventures is a private equity firm investing in diverse founders and organizations.

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28 Case Study Examples Every Marketer Should See

Details: Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial. A great case study is also filled with research and stats to back up points made about a project's results.

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The 12 Best Free (and Private) Email Accounts and Service

Details: Examples of webmail providers include Gmail, Yahoo! Mail, and Hotmail. Now, take a look at seven of the best free email service providers (and five of the best email accounts for privacy) you can get your hands on today — both webmail and email clients included.

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10 Examples of B2C Campaigns That B2B Marketers Can Learn From

Details: In fact, there's actually a lot B2B marketers can learn by observing the approach of B2C companies. Use business-to-consumer marketing examples to inspire creative business-to-business advertising. Of course, B2B and B2C marketing have their long list of differences. With business-to-business marketing, the door is open to technical jargon and

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The 23 Best Business Coaching Services of 2022

Details: 8. a)plan coaching. Best for: Organizations Stressing Diversity, Equity, Inclusion, and Belonging (DEIB) About: a)plan coaching offers an optimized, scalable, and tech-enabled, virtual coaching service that places a strong emphasis on diversity, equity, inclusion, and belonging (DEIB).

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Customer Orientation: What it Is and How to Implement It

Details: Let's look at how these companies have successfully done this. 1. HubSpot. At HubSpot, solving for the customer is one of the guiding principles for its employees. It's painted on the walls, it's in the culture code, and it's visible …

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15 Metrics Every SaaS Company Should Care About

Details: Companies earning up to $10 million in annual recurring revenue (ARR) need to be growing at least 20% annually to avoid being in the bottom quartile of their peers. To ensure your company is growing at the rate it should be, you need to keep track of …

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How 10 Brands Use Reddit for Marketing

Details: Right now, the brands that will transition most easily onto the platform are companies that would benefit from community management. For example, gaming is a major topic on Reddit because gamers are always using to ask for tips, tricks, and cheat codes. Because of this, gaming companies might benefit from joining in on video game discussions

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28 Brands That Go By Different Names in Different

Details: 28 Brands That Go By Different Names in Different Countries [Infographic] In the U.K., you'd grab a Hungry Jack's Whopper. In India, you'd ask for Galaxy if you wanted some Dove chocolate. And if you wanted to bring home a bucket of KFC chicken, you'd have to find the nearest PFK. Depending on the location, brand names and their design

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Why Your B2B Company Should Explore a Revenue Operations

Details: Revenue operations is a fairly new concept, but many companies are catching on fast. According to the LeanData State of Revenue Operations, there was a 55% increase in revenue operations adoption from 2018 to 2019.Additionally, in 2018, Director of Revenue Operations job titles surpassed Director of Sales Operations by 68% on LinkedIn.. While the …

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What is AdTech [+Types Worth Investing In]

Details: Connecting the Dots Between Ad Tech Companies and Agencies. Knowing that they need each other to thrive, agencies and ad tech companies are on a joint mission to figure out how to forge long-lasting relationships. Deeper connections tend to occur naturally through regular communications, realistic expectations, and thoughtful customization.

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